Growing A Credible, Powerful Personal Brand Online
Recorded On: 11/14/2018
People are searching for you online – to assess your credibility, learn about your background, or even just out of curiosity. Over 90% of business professionals have searched for people online and people use your online profile to make judgments about you. In this day and age you can’t afford to have a personal brand that doesn’t establish your credibility and support you in the sales process. In the relationship-driven world of surety bonding, surety professionals can benefit from an understanding of their brand and what it conveys.
In this session, we’ll cover:
Why your online personal brand is important
3 Key steps to defining your personal brand
Auditing your person brand
Using Facebook for professional personal branding
Harnessing LinkedIn to establish and grow your presence
Best practices for LinkedIn
Developing your personal action plan to establish your credibility online
CEO, Boot Camp Digital
Krista Neher is a leading authority, trainer, educator, author and international speaker on Internet marketing and social media, and is currently the CEO of Boot Camp Digital, a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer; creating one of the first successful corporate Twitter strategies and corporate blogs – long before “social media” was even a recognized term. Krista is also the author of “Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing” and is currently working on the first textbook on social media marketing. In addition, Krista is currently the managing director of the Institute for Social Media at Cincinnati State and has trained thousands of people in social media marketing.