Breaking Limiting Beliefs: Unlocking Growth for Contractors and Surety Professionals
Includes a Live Web Event on 11/18/2026 at 2:00 PM (EST)
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- Non-member - $199
- Member - $99
NLA knows surety, but as an accounting firm, we have a unique perspective on the industry from the outside. In this presentation, Jessica pairs that perspective with her own deeply personal journey. You’ll learn how to identify, reframe, and address your clients’ (and your own) limiting beliefs. By the end, you’ll stop thinking “this is just how surety is,” and start believing you can make it better.
Jessica Krause
CEO
New Lyfe Accounting
Jessica’s passion for the construction industry stems from its place in her childhood, growing up in the family sheet metal business. Her career began in public accounting before she eventually became CFO for a Commercial Electrical Contractor based in Kansas City. While in that position, she realized the need for a specialized accounting firm within construction, one that understood the industry’s complexities, processes, and people. From that discovery, Jessica founded her firm, New Lyfe Accounting (NLA), in 2017. Today, NLA specializes in bookkeeping, controller, and advisory services for commercial contractors.
Nationwide is a Fortune 100 company with an A.M. Best rating of A (Excellent), FSC XV. Partner with a carrier that knows the surety industry and issues bonds quickly. With 50-state capacity and flexible rating plans, we provide comprehensive surety bond solutions for contractors and companies of all sizes. Nationwide.com/surety
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