Engaging the Marketplace: The Most Critical Component of Your Sales Force

Recorded On: 09/24/2013

The main reason producers fail is because they have not engaged the marketplace. We explain the practices and processes to help you understand how you can engage the marketplace in ways that lead to meaningful and long-term client relationships. A proprietary methodology developed specifically for bond producers to help them engage the marketplace is shared.

Jonathan Dick

Corporate Presenter, Consultant, and Strategist

Jonathan Dick is a presenter, consultant, and strategist specializing in issues of corporate identity and resulting applications for sales force development, long-term cultural change and sustenance, staff development, and change management. He is the lead architect and faculty member of the NASBP Sales Workshop for Surety Bond Professionals. Since 2002 Mr. Dick has worked almost exclusively with private companies undergoing long-term market and generational change to help them compete more effectively and develop new market competencies that relate to their core identity. He integrates individual giftedness and corporate identity to build new sales cultures that are sustainable and profitable. 

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