Growing A Credible, Powerful Personal Brand Online

Recorded On: 11/14/2018

People are searching for you online – to assess your credibility, learn about your background, or even just out of curiosity. Over 90% of business professionals have searched for people online and people use your online profile to make judgements about you. In this day and age you can’t afford to have a personal brand that doesn’t establish your credibility and support you in the sales process. In the relationship-driven world of surety bonding, surety professionals can benefit from an understanding of their brand and what it conveys.

In this session, we’ll cover:

Why your online personal brand is important

3 Key steps to defining your personal brand

Auditing your person brand

Using Facebook for professional personal branding

Harnessing LinkedIn to establish and grow your presence

Best practices for LinkedIn

Developing your personal action plan to establish your credibility online

Krista Neher

CEO, Boot Camp Digital

Krista Neher is a leading authority, trainer, educator, author and international speaker on Internet marketing and social media, and is currently the CEO of Boot Camp Digital, a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer; creating one of the first successful corporate Twitter strategies and corporate blogs – long before “social media” was even a recognized term. Krista is also the author of “Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing” and is currently working on the first textbook on social media marketing. In addition, Krista is currently the managing director of the Institute for Social Media at Cincinnati State and has trained thousands of people in social media marketing.

Krista has deep roots in marketing, having worked at Procter and Gamble for almost six years in a career spanning sales, finance and marketing. During her career at P&G, Krista worked on the biggest brands (Tide, Folgers) and on some of the most successful launches in the history of the company. She was consistently rated as a top performer. Krista then went on to become vice president of marketing for the Internet startup Photrade.com. While at Photrade, Krista became deeply immersed in social media marketing and technologies. She was one of the first marketers to incorporate these emerging platforms into successful marketing strategies.

Upon leaving Photrade, Krista founded Boot Camp Digital, a company that provides training and strategic consulting solutions to companies of all sizes – from Fortune 500 companies to small businesses.  Through Boot Camp Digital, Krista worked with Procter & Gamble on its first social media marketing effort and helped build a model now replicated throughout the entire organization. Krista has also created training programs for a number of companies including a year-long digital marketing training program for Euro RSCG, the world’s largest advertising agency. Boot Camp Digital also provides social media solutions for small businesses, startups and provided social media support to ad:tech – the country’s largest digital marketing conference.

Krista is a sought-after public speaker for her engaging and entertaining keynotes and seminars. Krista is a regular speaker at a variety of industry conferences and presented at prestigious events including: Search Engine Strategies, The American Marketing Association, The Ad Club, Connected Marketing Week, Blog Her, Mobile X Conference, Social Media Club, The Northern Kentucky Chamber of Commerce, Blog Indiana, Association Trade Shows, College Career Days, Women Entrepreneurs Inspire at Oklahoma State, and many more. In addition to speaking around the world, Krista is an avid blogger both at the Boot Camp Digital Blog and The Marketess. She has contributed articles to Adrants and Mobile Marketer. Krista is also an advisor to a number of companies including Girlfriendology.com and Phd-Connect.

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