The Power of Presence: Personal Branding with Impact

In today’s dynamic workplace, your personal brand is your reputation in motion—it’s what you stand for, how you're perceived, and the value you bring. This engaging, informational session is designed for professionals who want to elevate their LinkedIn presence and lead with authenticity. This session explores why your brand matters more than ever, especially as careers shift and evolve. Participants will gain practical insights about personal branding and how a strong personal brand builds trust and visibility in today’s competitive landscape.

Barb LeClair

Founder

The ARK Impact Group

Barb LeClair is a dynamic facilitator, leadership coach, and former Deputy Director of the National Institutes of Health (NIH) Training Center, where she led the training operations, marketing, and a team of 20 for nearly a decade. With over 20 years of experience across the Federal government including roles at the Office of Personnel Management (OPM), the Administrative Office of the U.S. Courts, and the Federal Aviation Administration (FAA), Barb has built a career rooted in developing people and driving organizational growth through strategic learning.

She holds a Master of Arts in Education and Human Development from George Washington University and a Bachelor of Arts in Communication from Rutgers University. Barb is a certified Myers-Briggs Type Indicator (MBTI) practitioner and CliftonStrengths coach. She’s known for designing and delivering high-impact workshops that elevate self-awareness, team collaboration, and personal branding.

Barb is the founder of The ARK Impact Group, a company dedicated to empowering individuals through CliftonStrengths and Personal Branding workshops. The ARK Impact Group partners with private-sector organizations, schools, colleges, universities, and mission-driven groups to help participants uncover their natural talents and build authentic, purpose-driven personal brands for long-term success.

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